The world's first Emoji Trailer

Rarely, actually never before this, do we mess with Trailers... It's really unnecessary as in most cases the trailers are the main selling point of the film. Customarily other campaign elements compliment the Trailers. Considering that Emoji's were just starting to widely become part of our texting life, we came up with the idea to "Emojify" The Other Woman Trailer to compliment the comedy of the piece and connect the film to the target audience by speaking the current, relatable language.

In addition to the Emoji Trailer launch we also redesigned the official tease poster Emojified, which in turn received a spot on Entertainment Weekly's top 25 posters of 2014. Shh... don't tell them it was't an "official" poster...