A very particular set of endorsed skills

How do you take the final film in a trilogy to the number one box office, generating over $40m domestically and $100m worldwide? A strong dedicated outreach to fans, not too hard to find on this franchise, as well as the emphasis on one very strong beloved quote, : "If you are looking for ransom, I can tell you I don't have money. But what I do have are a very particular set of skills, skills I have acquired over a very long career. Skills that make me a nightmare for people like you."

We teamed up with LinkedIn with the concept that Bryan Mills (Liam Neeson) would endorse one lucky fan's profile. The idea took off and garnered over 130,000 submissions, millions of impressions as well as the full court press it deserved.